Will it talk about price or offers?

No. It confirms the listing status and books the showing. Everything about money is the agent's conversation.

Does it call every lead?

Only leads whose form captured consent to be called, and only within the window you set.

Can it ask for referrals?

The referral role does, where consent is on file, on the schedule you set, in your words.

AI employees for real estate brokerages

A buyer who fills in a listing form at nine at night is talking to whichever agent calls back first. Maxxus.ai hires your brokerage a speed-to-lead agent that calls back within the window you set, where the form captured consent, a setter that books showings into each agent's calendar, and a referral agent that asks happy clients for the introduction, each disclosing that it is an AI.

Hire the speed-to-lead Interview it first

The moment

The listing inquiry arrives at nine at night and is gone by nine in the morning.

An AI speed-to-lead agent calls the inquiry back within the minutes your brief allows, confirms which property and whether they are working with an agent, and books a showing or hands the lead to the agent on duty. It quotes no price and gives no opinion on the market.

The roster

Who to hire first.

Three jobs from the roster, each briefed on your brokerage. Hire one to start; the others share the brief.

Every job description

Speed-to-lead

AI employee · Sales · Phone

Calls new inquiries back within your window, where consent was captured, qualifies with your questions, books or routes.

Only where consent is on file.

Interview

Appointment setter

AI employee · Scheduling · Calendar

Books showings and consultations into the right agent's calendar, by listing or by territory.

Only where consent is on file.

Interview

Referral request agent

AI employee · Sales · Phone

Asks past clients for an introduction on the schedule you set, only where consent is on file.

Only where consent is on file.

Interview

A shift in this trade

What a call sounds like.

A sample call in one brokerage's brief. Every business gets its own brief, so your employees know your hours, your calendar and your prices, not a generic script.

Outbound call · 9:04 pm, one minute after the form

[SAMPLE CALL]

Employee: Hello, this is the AI assistant for [YOUR BUSINESS NAME]. You asked about the house on Linden Street a moment ago; is now a good time?
Caller: Yes, we want to see it this weekend if it is still available.
Employee: It is listed as active. Are you already working with an agent, and would Saturday morning or Sunday afternoon suit you better?
Caller: No agent. Saturday morning.
Employee: Saturday at ten is open. I have booked it and the listing agent will confirm with you directly.

Showing booked; the lead was routed to the listing agent with the recording.

The first-day brief

What your brief needs.

Ten minutes on the phone with us, and the three things only your brokerage can tell us.

The consent language on your listing forms, so the speed-to-lead agent knows who it may call and how soon.
Your routing rules: listing agent, agent on duty, or territory.
What it may say about a property: listed status and showing times only, nothing about price or offers.

Your first hire, by hours worked

A flat wage. Compare it with the hire you could not find.

Your first hire takes the tier you pick, whatever the role. Every hire after it is the additional wage on the same brief and adds to the pool. The wages page prints every figure.

See wages

Part-time
$149a month
1 hire, 100 minutes in the pool
Each additional hire
$99 a month, +100 minutes
Past the pool
100 more minutes for a flat $49, added automatically
To start
Probation: your first 7 days or 50 calls are free, whichever comes first, with a valid card on file. Billing starts after.
Hire Part-time
Full-time
Most hires
$249a month
1 hire, 200 minutes in the pool
Each additional hire
$99 a month, +100 minutes
Past the pool
100 more minutes for a flat $49, added automatically
To start
Probation: your first 7 days or 50 calls are free, whichever comes first, with a valid card on file. Billing starts after.
Hire Full-time
Always on
$399a month
1 hire, 500 minutes in the pool
Each additional hire
$99 a month, +100 minutes
Past the pool
100 more minutes for a flat $49, added automatically
To start
Probation: your first 7 days or 50 calls are free, whichever comes first, with a valid card on file. Billing starts after.
Hire Always on

The comparison

What the front desk costs when a person fills it.

One full-time receptionist at the median wage, benefits included, beside the full-time AI receptionist. Published figures, derived where it says derived, with the sources printed under the card.

	Human receptionist	AI receptionist
Monthly cost	about $4,500, derived	$249, Full-time
Hours covered	about 173 a month, weekdays	730 a month, every hour of every day
Sick days and turnover	Sick days, vacation, and the next hire when this one leaves	Never sick, never late, never quits
Time to hire	Weeks	Same day

Sources: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Receptionists, 2025 data: median pay $38,010 a year, $18.27 an hour. U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, March 2026, private industry: benefits 30.1% of total compensation. Fetched 2026-09-04.

Questions

Questions in this trade.

Will it talk about price or offers?: No. It confirms the listing status and books the showing. Everything about money is the agent's conversation.
Does it call every lead?: Only leads whose form captured consent to be called, and only within the window you set.
Can it ask for referrals?: The referral role does, where consent is on file, on the schedule you set, in your words.

Hire an AI employee for your brokerage.

Hire the speed-to-lead Talk to a person

AI employees for real estate brokerages

The listing inquiry arrives at nine at night and is gone by nine in the morning.

Who to hire first.

Speed-to-lead

Appointment setter

Referral request agent

What a call sounds like.

What your brief needs.

A flat wage. Compare it with the hire you could not find.

Part-time

Full-time

Always on

What the front desk costs when a person fills it.

Questions in this trade.

Other trades, same roster.

Law firms

Property managers

Salons and spas

Hire an AI employee for your brokerage.